Privacy Policy

Who We Are

ScentVerdict is a perfume discovery website operated from the United Kingdom. For data protection purposes, we are the data controller.

Contact: hello@scentverdict.com

What Data We Collect

We collect minimal data to provide our service:

• Email address — Only if you subscribe to our newsletter or create an account
• Usage data — Pages visited, search queries (anonymised)
• Device information — Browser type, device type (for analytics)

We do not collect sensitive personal data or data about children.

How We Use Your Data

• Email — To send newsletters you've subscribed to, and respond to enquiries
• Usage data — To improve the site and understand how people use it
• Device information — To ensure the site works well on different devices

Legal Basis for Processing

• Newsletter — Your consent (you can unsubscribe anytime)
• Analytics — Legitimate interest in improving our service
• Enquiries — Contract performance (responding to your request)

Cookies

We use essential cookies to make the site work. We may also use analytics cookies with your consent. See our Cookie Policy for full details.

Affiliate links may set cookies when you click through to retailer sites. These are governed by the retailer's privacy policy, not ours.

Who We Share Data With

• Analytics providers — To understand site usage (data is anonymised)
• Email service providers — To send newsletters (if subscribed)

We do not sell your personal data to third parties.

Data Retention

• Email subscribers — Until you unsubscribe, plus 30 days
• Analytics data — 26 months (then deleted)
• Enquiry emails — 2 years (for reference)

Your Rights

Under UK data protection law, you have the right to:

• Access — Request a copy of your personal data
• Rectification — Ask us to correct inaccurate data
• Erasure — Ask us to delete your data
• Portability — Request your data in a portable format
• Object — Object to processing based on legitimate interest
• Withdraw consent — Unsubscribe from emails anytime

To exercise any of these rights, contact us at hello@scentverdict.com. We'll respond within 30 days.

Complaints

If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Changes to This Policy

We may update this policy from time to time. Significant changes will be noted on this page with an updated date.

Last updated: January 2026